Charities sponsify for the NASCAR Nation
Who can forget the Toyota Sponsafier commercials that ran in 2010 with drivers like Kyle Busch, Denny Hamlin and David Reutimann sporting pink firesuits with red hearts driving pink Sprint Cup cars with cupid and baby seals for sponsor decals? Toyota brought attention to their drivers, their cars and NASCAR. Now charitable organizations are seeing the benefits of the new 2011 Sponsafier marketing effort and using that popularity to bring attention to their own efforts as well.














